Disney+ Announces Exciting New Ways to Target Your Kids With Ads
All you need to do is sign up with your email and boom: credit for your preorder on a new Samsung device.The Mickey Mouse data club has identified and assigned special ID numbers to 100 million US households, 160 million TVs, and 190 million mobile devices for advertisers to choose from, according to Febuilt its audience segments on the ocean of information it collects by tracking fans across its various websites, apps, stores, and theme parks. .
Ironically, Disney’s push into advertising comes in part as a response to tightening privacy restrictions. Apple’s app tracking transparency setting, which asks iPhone users if they want to let apps track them, that fuels systems like the Facebook ad network. Google’s plan to kill third-party cookies in its Chrome browser threatens to do something similar on the web.That gave companies like Disney, which have a ton of data about their customers, an opportunity to launch
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