Disney and Warner Bros. Discovery are teaming up to offer a new streaming bundle, bringing Max, Disney+ and Hulu together for the first time in a bid that resembles the cable subscription model.
Seeking further scale in the streaming business, Disney and Warner Bros. Discovery announced on Wednesday plans for a cross-studio bundle that would combine Disney+ and Disney’s Hulu with Warner Bros.’ Max, which includes an array of programming from that studio and its premium service, HBO. Among other things, the collaborative effort would put the two major comic-book rivals, Disney’s Marvel and Warner Bros.’ DC, together in a cooperative venture.
The easiest way to boost revenue is to raise prices, but that also risks causing more people to cancel their subscriptions. The lowest priced Max plan is currently $9.99 a month with advertisements, Disney+ with Hulu is also offered with ads for $9.99 a month. Disney recently added Hulu, which offers more adult-oriented lineup of programming, as a companion to Disney+, noting that Warner Bros. would introduce even more choices from their respective libraries.
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