After a two-week blackout that left DirecTV customers without access to ESPN, ABC, and other Disney networks, a deal has been reached just in time for college football season. The agreement includes market-based pricing and allows DirecTV to offer genre-specific bundles with Disney's traditional TV networks and streaming services.
Disney 's networks have been dark for DirecTV's customers for roughly two weeks, leaving them without college football, the U.S. Open and"Monday Night Football."
The dispute left DirecTV's more than 11 million customers without access to the U.S. Open, college football and this season's opening"Monday Night Football" game. The blackout had underscored how valuable live sports is both for the media companies that own rights to air the games and the pay-TV providers who want to show them.
"We never want to black out. It's not good for either side. It's not good for the customer, of course. We did everything we could," ESPN's Pitaro said on CNBC last week. During the dispute, many small business owners were also unable to offer the full slate of sports that they usually do. Many bars and restaurants rely on DirecTV as a commercial distributor of the NFL's"" package of out of market games — which was unaffected by the blackout — and therein use the pay TV provider for the rest of its TV content, including ESPN.
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