Sky News contributor Megyn Kelly says she expects Bud Light’s woke Marketing Vice President Alissa Heinerscheid will be “fired publicly” if the beer company wants to save its brand.
The Megyn Kelly Show host said Bud Light has “completely misjudged” its audience and there has been a massive backlash.
“People are dumping out their Bud Light like it’s the tea party all over again into the Boston River,” she told Sky News host Paul Murray. “They are disgusted – not just with the fact that this brand is aligned with a trans woman who’s co-opting all these sponsorships and making a mockery on womanhood – but with the brand’s disdain for what is obviously their customer base, which is obviously working-class guys.”
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