SPONSORED | The winning newsletter was clever, creative and easy to read, achieving above-average engagement rates for its industry
Discovery Vitality has taken the crown in the inaugural a first-of-its-kind initiative geared to give SA marketers the opportunity to showcase their email marketing genius and stand a chance to win great prizes.
“I’m so proud of our Vitality Travel team for winning the first-ever You Mailed It Awards for our first Vitality Traveller newsletter. It’s been an incredible learning experience for the team and I’m so happy Everlytic loved our newsletter as much as we did,” says Celeste Williams, head of marketing at Discovery Vitality.
Honourable mentions also go to Discovery Bank, Kudough Credit Solutions and King James Group for their commendable campaigns.Each entry was judged on its creativity, innovation, design, content, relevance, functionality, and how its email engagement measured against local industry benchmarks. What the judges liked most about Discovery Vitality’s entry was its:
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