Kathleen Finch, chief lifestyle brands officer at Discovery, talked about the U.S. HGTV brand, acquired in the takeover of Scripps, during an upfront event in London.
Discovery unveiled on Wednesday that it would to rebrand U.K. channel Home as HGTV and revive former Channel 4 series, hosted by U.K. fashion consultant Gok Wan, for its Really network in Britain.
It is Clare Laycock’s first commission for Really since Discovery recently took over the channel in a deal with BBC Studios thattheir UKTV joint venture networks in Britain, with Discovery getting the lifestyle brands. The original Channel 4 show aired in 2006. Carson Kressley hosted a U.S. version of the format on what was then Lifetime.
Kasia Kieli, president & managing director of Discovery EMEA, told the London upfront: “The acquisition of Scripps last year gave us additional momentum. We are now the number 3 media company in Europe reaching 306 million viewers monthly with 3 billion hours of content through a network of more than 50 channel brands and a growing suite of direct-to -consumer products.”
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