Discovery has sold the Great American Country network, aimed at country music fans, to GAC Media, a newly formed investors group led by Dallas-based Hicks Equity Partners. Terms of the deal were no…
Discovery has sold the Great American Country network, aimed at country music fans, to GAC Media, a newly formed investors group led by Dallas-based Hicks Equity Partners.unveiling a mega-deal to create a media joint venture, Warner Bros. Discovery, led by Discovery CEO David Zaslav.
On Monday, GAC Media also said it had acquired Ride TV, a TV network devoted to equestrian sports and lifestyle. Great American Country, which offers music and lifestyle programming and reaches around 40 million TV households, and Ride TV will be the first two channels in GAC Media’s drive to invest in family-friendly programming.will run GAC and Ride TV as president and CEO.
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