Dis-Chem picks up Baby City
Pharmacy group Dis-Chem is set to acquire baby care group Baby City for R430m, as the group pursues a standalone baby store network that can fit in with the group’s existing product offering.
For the year to end-February 2020, Baby City, which has a network of 33 SA stores, generated revenue of R855m. “It has continued to trade well, relative to the Covid-19 lockdown environment, demonstrating both the resilient nature of the industry and the inherent brand equity of the retailer,” Dis-Chem said.
Dis-Chem said the characteristics of the baby product sector align with the those of the pharmacy sector, in that both sectors are extremely resilient, with perpetual new entrants. “The sector sees approximately 900,000 new babies annually,” the group said.
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