DirecTV to shed more than 200 managers amid pay-TV struggles, streaming competition

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DirecTV to shed more than 200 managers amid pay-TV struggles, streaming competition
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The satellite TV giant, which was spun off from AT&T in 2021, is looking to downsize its management ranks as consumers pivot to streaming services and lower-cost programming packages

AT&T’s DirecTV has lost 4 million customers in two years. Cost-cutting and big decisions loom, including whether to pay to keep exclusive rights to NFL Sunday Ticket.Challenges abound. Last month, the NFL

DirecTV has, however, expressed interest in retaining Sunday Ticket rights for commercial outlets, including sports bars. The affected DirecTV employees, including many senior-level executives, were given two weeks’ notice. Most will leave on Jan. 20.Not all the employees affected were located in El Segundo. DirecTV has maintained a generous work-from-home policy throughout the pandemic, so employees were scattered around the country, and many were based in Atlanta, where AT&T maintained a hub.Tech giant nabs the rights to the out-of-market Sunday games that had been offered to DirecTV customers since 1994.

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