The NFL said the ads extolling the TV provider’s football offering were confusing. An ad-industry self-regulatory body agreed.
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https://www.wsj.com/articles/directv-to-alter-travis-kelce-ads-after-nfl-complaint-and-an-adverse-ruling-a3386729Kansas City Chiefs tight end Travis Kelce began appearing in DirecTV’s ad campaign before his apparent romance with Taylor Swift caught the attention of the media.DirecTV will modify some of its football-season ads following a complaint from the National Football League and an unfavorable ruling from an ad-industry self-regulatory group.
The ads cast Kansas City Chiefs tight end Travis Kelce as the brand’s “Overly Direct Sportsperson,” portraying rival TV providers’ NFL coverage as unreliable or confusing to navigate in contrast.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
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