Some retailers say these groups let them gather real-time feedback from customers, which they can use to quickly make design and product changes.
Some direct-to-consumer brands and some retailers are using Facebook Groups to get ideas for new products.Some of these companies say these groups let them interact with their most avid customers and gather direct and real-time feedback from them, which they can use to make design and product changes faster.
The idea to branch out to everyday clothing was company-led, but the decision to go beyond pants was not. Rhone got the idea thanks to its 1-year-old Facebook Group, where consumers were clamoring for a similar shirt, said CMO Adam Bridegan. The shirt sold out"several thousands of units" in a matter of weeks, according to Rhone, and is set to add inventory and styles later this month.
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