Alto, Selfridges rooftop restaurant, is getting Dior-ified with the brand’s new Toile de Jouy pattern, and lobster rolls and Lady Dior cocktails on the menu.
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The store is giving Alto, its rooftop restaurant, the full Dior treatment as part of the Dioriviera beach collection pop-up at the store. The restaurant opens on June 3 and will run until Sept. 30. The toile appears on chairs and placemats, at the bar and on veils on the pergola. The restaurant also features home accessories by Dior Maison, such as cushions, parasols and deckchairs.
Dior began selling a beach collection at a pop-up store in Mykonos in 2018 and has joined the ranks of luxury brands courting customers in summer holiday destinations with in-season merchandise and convenient, temporary locations.
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