Dior Splashed its Monogram All Over Bergdorf Goodman to Celebrate a New Customization Service

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Dior Splashed its Monogram All Over Bergdorf Goodman to Celebrate a New Customization Service
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A night filled with of cocktails, canapes and, of course, Dior.

welcomed friends, clients and admirers of the brand for a late evening of cocktails, canapes and, of course, shopping.

Upon arrival, guests shed coats and warmed up to light bites and musical stylings by the Dior-clad DJ, Mona Matsuoka. The shop, sleekly designed by Dimore Studio, draws inspiration from those zodiac and tarot motifs beloved by Grazia Chiuri. With accessories cleanly displayed from floor to ceiling, there's an "astrological room" outfitted with Moroccan poufs, a cylindrical Hans-Agne Jakobsson chandelier, and brass accents that filled the room with an ochre glow.

Those looking to leave with some goodies could shop the Cruise 2020 Collection, its camouflage prints were launched exclusively with Bergdorf for the store opening. Dior’s signature customization service,, provided ample entertainment for guests who wished to see their name inscribed on their favorite handbag or sneakers—BG being the only U.S. store where backpacks and bag straps can be customized.

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