The French fashion house brings sunshine to a beloved scent.
In the time-honoured tradition of being appointed to an important role within a hallowed design house, Francis Kurkdjian has been reading a lot of books. Before being announced as perfume creation director at Parfums Christian Dior in 2021, he set off for Grasse with a suitcase full of coffee-table tomes and Post-its. Back in Paris, he headed to the archives to dig out old recordings of Christian Dior talking. He was looking for “commonalities between what he said and me”.
Kurkdjian is very much made for it. As well as the full-on nature of the role, there is also the not-inconsiderable pressure of creating the eagerly awaited new version of J’Adore, a bestselling scent for more than 20 years – and one that needs to prove itself in terms of “quality, signature, strength and, in the end, business”. The crux of the update, L’Or de J’Adore, is rooted in its “gold” name.
This made Kurkdijan ask, what would happen if J’Adore itself was heated? “If what is unnecessary goes away, then you’re left with... what exactly? Gold doesn’t smell. So I had to turn it into something tangible – translate that vision into a feeling, into a smell.”The result – from £144 for 50ml, and available from 14 August at Dior.com – is a rounded, softer version of the original.
Kurkdjian’s trademark, his magic, if you like, is that he can create perfumes that feel unique to the wearer while somehow also being commercial blockbusters. It’s a skill he has mastered in his 30 years or so of perfumery , though it’s likely in some ways he was always destined for Dior. After all, at the start of his career, he happened to work at Givaudan with Calice Becker, the master perfumer behind the very first J’Adore, launched in 1999.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Commentator criticised after breaking golden rule during matchAfter the incident a number of viewers took to Twitter to criticise Jonathan Pearce
Read more »
Paris and Tyson Fury's incredible £1.7 million 'golden' Morecambe mansionEXCLUSIVE: It's all happening for the Furys at the moment with a seventh baby arriving next month and a new reality show next week, so OK! peeked inside their home for the insider scoop
Read more »
Hollywood calls time on golden era of cheap streaming\n\t\t\tKeep abreast of significant corporate, financial and political developments around the world.\n\t\t\tStay informed and spot emerging risks and opportunities with independent global reporting, expert\n\t\t\tcommentary and analysis you can trust.\n\t\t
Read more »
Decades old menu from famous Golden Phoenix Chinese restaurantA Liverpool man still has a decades old menu from the lost Golden Phoenix Chinese restaurant
Read more »