Dior has taken destination retail to a whole new level as it last week unveiled a ski pop-up store with a replicated Avenue Montaigne flagship made entirely of ice at the affluent Lake Songhua Seibu Prince Hotel in Jinling province, China.
The Dior pop-up, running until Feb 28, follows that tradition and turns the iconic Paris store into a “Frozen”-like winter palace with the brand’s signature items — such as the Bar jacket, Lady Dior bag, and Miss Dior perfume bottle — on display in the form of ice sculptures. A full range of the brand’s ski collection for both genders is available in the lobby of the Lake Songhua Seibu Prince Hotel.
Dior’s ice-sculptured Avenue Montaigne Flagship replicant and a Dior cafe at the Lake Songhua Seibu Prince Hotel pop-up. Prior to this ski resort pop-up, Dior worked with the Sanya Edition Hotel in Hainan Island on a beach collection pop-up and a Dior-branded pool.
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