France’s Christian Dior is reenergizing its feminine Miss Dior lineup with an intense new fragrance and campaign starring longtime brand ambassador Natalie Portman.
Natalie Portman has been the face of Miss Dior for more than a decade. Image credit: Christian Dior
This intensity is captured in the accompanying campaign film, which is set to Janis Joplin’s classic cover of “Cry Baby.” Emanuel Cossu directed the vignette, continuing another established Miss Dior relationship. Another montage follows, with the actress running through the field in a dip-dyed blouse and leaping from the bed in her couture gown. Other shots show her embracing a handsome suitor and singing to the rock anthem in a pickup truck loaded with colorful blooms.
“The backdrop of flowers reinforces the new fragrance infused with new floral scents, while the video reinforces Miss Dior’s DNA celebrating life” Mr. Ramey said.“And you, what would you do for love?” she asks, repeating her line from an earlier Miss Dior effort (The new Miss Dior eau de parfum has notes of several different flowers, with centifolia rose as the top note.
Featured Fragrance And Personal Care Industry Sectors News Advertising Christian Dior Dior Dior Parfums Fragrance And Personal Care Luxury Luxury Daily Miss Dior Natalie Portman
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