Dior Men in Miami: Hype, Haute Surf and Hothouse Florals

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Dior Men in Miami: Hype, Haute Surf and Hothouse Florals
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Here's a breakdown of Dior's pre-fall 2020 show in Miami, where Kim Jones partnered with Shawn Stussy and Nike.

The pre-fall 2020 show was hosted at the brand new Rubell Museum complex, one of two major collections owned by Miami-based families to relocate, quite recently, to the enclave. Many inthink Allapattah is—for better or worse—destined to become the next version of Wynwood, a zone just to the east that was once a warehouse-filled grid but is now far glossier, with expensive haircuts, expensive meals, and expensive craft beers aplenty.

Jones’s guys arrived as a ribbon of cyber-surfer aesthetes, styled full tilt, hitting some future city-beach . They walked through a mock barreling wave, painted in a yellow-green-blue fade meant to evoke sunset light.Since his appointment to the head of Dior's men's branch 18 months ago, Jones’s runway track record has always added up to something greater than its parts.

Two notable collaborations were revealed: one with surf style pioneer Shawn Stussy, brought out of retirement , and another with’s Air Jordan sneaker . Stussy reimagined his signature naif handwriting across many of the clothes, most memorably with a knitted tee that read “I WANT TO SHOCK THE WORLD WITH DIOR.” A pen-stroke “Dior” appeared on bucket hats, designed by Stephen Jones, socks and tote bags.Accessories are where Jones and co. reached their highest marks.

Jones has made a name for himself as someone who deftly spans the high-low bridge, and as an eager and open collaborator, particularly within the art world. These traits were evident last night, but one was left wanting for a bit more of a Miamian presence, given Jones’s location of choice.

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