Dior opens an Orlando store, Sephora launches a music artists collective Ciara and kids front ads for Gap's LoveShackFancy collab.
“We wanted to come up with our own unique way to participate musically on the platform,” said Brent Mitchell, Sephora’s vice president of social media and influencers.
More than half of the 55 artists who comprise Sephora Sounds so far are female and Black, Indigenous or people of color musicians. The initial cohort includes girl band Ain’t Afraid, formed by twin sisters Inah and Yahzi; Ellie Kim, whose music touches on her experience as a transgender woman, and Nigerian-American pop singer Precious.
“It’s a Sephora-built program and we’re excited to see those results, but we’re equally excited that the artists are also seeing these benefits,” Mitchell said. — NOOR LOBAD“You know what’s so funny?” asked Ciara, eyebrows raised. “I’m always a little funny at times about listening to my own music, but every now and then I indulge.”
“He was the first in our family to do that,” she went on. “I was looking at my daughter, and I go, ‘Gosh, I hope she can do a campaign like her brother did with Gap.’ And then I literally get a phone call like a week later after actually talking about that, manifesting that, [telling me], ‘Gap has an amazing collaboration with LoveShackFancy and would love for you and your baby to be a part of.’”
“I’ve been becoming a fan of his,” she said. “One, he’s a Black designer. And Kwame has this really cool, elegant, chic touch, and his silhouettes are amazing.”
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