'A rainy day may put employees in a bad mood and that will affect their service.'
That's according to the results of a new study, which found a correlation between poor customer reviews and bad weather.
Recently published online in the Journal of Hospitality and Tourism Research, the study found that customers were more likely to leave negative comments about their dining experience on days when it rained, snowed or when temperatures reached extremes. For the study, researchers at Ohio State University conducted three separate experiments. The first study analysed the comment cards left at 32 Florida restaurants across the same national fast-casual chain. Results showed that the odds of diners leaving negative comments were about three times greater on days when it rained.
Comments were rated on a five-point scale . Researchers then examined the local weather data from the National Climatic Data Center, looking at 14 weather variables. They found that three meteorological factors - rain, temperature and barometric pressure - could be connected back to customer comments.
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