Colleen Harmeling, a Florida State University College of Business researcher, points to photo filters, overly edited photos and other distortions of user-generated content as impediments to consumer trust. In turn, they are potential barriers to the performance of products that users present and discuss online.
Digital tools, including AI, alter consumer trust and purchasing decisions, says research retrieved 15 April 2024 from https://phys.org/news/2024-04-digital-tools-ai-consumer-decisions.html
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