Berlin-based brand Aeyde, known for its digital-first approach, everyday minimal shoes, affordable prices, debuted its pop-up at Selfridges in London.
“We really see this as a great opportunity to showcase the brand for the first time in a physical space in front of the direct customer,” said Aeyde’s cofounder and chief executive officer“London felt the most suitable city for us to run this — and Selfridges, as one of the most innovative doors in the department“We are super excited to welcome Aeyde to the Selfridges Shoe Galleries, bringing their architectural Berlin roots and understated luxury with modern design to our customers,” said the...
The brand’s cool designs and compelling positioning appeals to a 25- to 45-year-old consumer, mainly living in key metropolis such as Paris, Milan, New York and Los Angeles. Aeyde’s distribution includes 118 high-end luxury boutiques, department stores and online retailers worldwide, including Nordstrom, Neiman Marcus, Moda Operandi, Net-a-porter, SSense and LuisaViaRoma, among others.
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