Digital LeBron vs. analog Mantle: Sports collectibles remain hot despite NFT boom

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Digital LeBron vs. analog Mantle: Sports collectibles remain hot despite NFT boom
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Despite the boom of digital sports collectibles in the past couple of years, the world of tangible sports collectibles has remained hot.

NFT trading card collector Christian Feule shows his collection on his various devices in Germany in 2021.Heffner said his company has attempted a couple of NFT deals that didn’t work out and now exclusively does tangible item auctions. He doesn’t plan to head into the NFT space anytime soon.at the start of the pandemic. With live sports stalled, many restless sports fans nostalgically searched their attics to check in on the value of a past hobby.

Millennials are driving the NFT market, according to a Morning Consult survey that found 42% of all NFT collectors are 26 to 40 years old. “Sports and NFTs just make sense as a combination,” said Ethan McMahon, an economist at Chainalysis, a company that monitors blockchain data. “There’s just so much that can be done with digital technology … not only ownership, but membership, and that’s just something the tangible side doesn’t offer you.”

“A collection may have a hot start but it’s hard to have a sustained level of activity, but that’s not to say the activity isn’t happening in other places within sports,” he said.

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