EXCLUSIVE: The Digital Entertainment Group has appointed senior executives from NBCUniversal, ViacomCBS, Amazon Prime and Google as the officers of its newly formed D2C Alliance. The sub-group was …
has appointed senior executives from NBCUniversal, ViacomCBS, Amazon Prime and Google as the officers of its newly formed D2C Alliance.
The officers were elected by the full D2C Alliance Steering Committee, which includes representatives from most of the major direct-to-consumer providers. The steering committee is in the process of prioritizing a number of action items and deliverables. It is also hosting a video conference event on Thursday titled The Evolving D2C Landscape.
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