Why haven't bank branches been closed at a faster rate? Because the digital banking experience isn’t that good. Senior contributor Ron Shevlin breaks down the impact of chat boxes to the user experience:
Despite the additions of new online and mobile banking features and functionality over the past decade, digital banking simply doesn’t do everything bank customers need to do.from Cornerstone Advisors, 40% of consumers between the ages of 21 and 55 who contacted a human when opening a checking account said they tried to get the information they needed online but couldn’t find it, and 28% said the bank’s website or mobile app didn’t support what they needed to do.
I know what you’re thinking: “Dude, what are you smoking? Haven’t you used chatbots? The experience is awful!”But it will get better, and here’s the important part:To be more specific, however, the chatbot experience will improve because banks will evolve their chatbots to become intelligent digital assistants.The Chatbot Journey: Making Intelligent Digital Assistants Integral Members of the Team
Although the two terms are often used interchangeably, there are differences. According to Priyanka Shah of Kevit Technologies: But the underlying technology—conversational AI—is already having an impact on consumers’ mobile banking experience. Consumers’ rating of their banks’ mobile banking experience is higher for institutions deploying conversational AI than for those that don’t deploy the technology.Chatbots Will Kill Bank Branches
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