A Guinness World Record-approved set-up, 5,000 people in attendance and Glenn Martens’ strongest collection: it was a good day at DIESEL.
On his seventh collection, Glenn Martens didn’t rest, but delivered his strongest effort since taking the creative helm of Diesel in late 2020.
“I’m not quite sure why we did it,” Martens joked during a preview when asked if he felt any pressure for such an attendance. More seriously, the designer stressed thatWhile the venue and participation got bigger, Martens’ expansive collection continued to hammer on the three pillars he has been anchoring his creative vision on and that catapulted the brand back on the hype radar .
But within these perimeters, he is still finding range via fabric manipulation and innovative treatments, with the seasonal results pointing to a more mature — but always frisky and irreverent — direction. Denim interwoven on organza and with a bleached effect offered a summery, romantic take on Diesel’s forte, with the technique replicated also on an indigo knit dress. Tulle was overlaid on denim coats and pencil skirts and ripped to create a new way of offering a distressed effect, which evolved in fully slashed looks as the lineup progressed.
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