Diesel is mocking return fraud in its fall ad campaign.
Over the years, Diesel has become synonymous with provocative advertisements often questioning fashion industry-related trend topics.
Dubbed “Enjoy Before Returning,” the campaign, which breaks internationally on Thursday aims to address the issue from an upturned perspective, highlighting the fun aspect of it rather than chastising it. In a statement, the company clarifies it “does not condone the act,” which is reportedly affecting retailers worldwide. A study conducted by the U.S. National Retail Federation states that in 2018, 31.8 percent of the retailers interviewed experienced return fraud in the form of wardrobing.
A voiceover repeats Diesel’s return policy, to the beat of an uptempo music. “Any item acquired can be returned with all tags attached and in their original packaging,” the voice states. “Items have to be returned with the labels in order to be accepted, so in case of buying, wearing and returning clothes remember to enjoy before returning,” it says ironically.
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