Thousands came out in a rain to watch an open-air Diesel show during Milan Fashion Week on Wednesday, making the denim-centric brand the hottest ticket in town.
A model wears a creation as part of the Diesel women's Spring Summer 2024 collection presented in Milan, Italy, Wednesday, Sept. 20, 2023. Designer Glenn Martens has elevated Diesel to new heights, attracting top music talent like Jaden Smith to the VIP section of his elevated, concert-style runway, and making the raised big-D logo a must-have for the coveted Gen-Z.
Denim faded into sheers, or was treated with a spray-paint effect. Garments had an almost savage look, as if disintegrating. A latex dress hugged the form in a nearly nude beige, somewhere on the border between transparency and cover. All this fantasy, combined with slicked hair and faces sometimes painted, gave an otherworldly, eerie look to the collection, which only excited the crowd even more.
Indeed, looks were awash in practicality. Zip pockets are sewn into bra tops, while a trio of fanny packs become a bandeau top: perfect for the festival circuit.
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