The first collection of Diesel eyewear produced by EssilorLuxottica will bow in the first quarter of 2025.
The agreement will be effective immediately and run until Dec. 31, 2029, with an automatic renewal option of an additional five years. The initial collection under the agreement will bow in the first quarter next year and be developed under the leadership ofas “a global leading group that stands out for its extreme quality and exceptional know-how.
In a joint statement, the companies said that the new collections “will play in a daring and irreverent way with materials and technologies, embracing Diesel’s growing base of Gen Z brand builders and offering genderless products for diverse backgrounds.
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