.DIESEL is introducing a new hero sneaker called the Prototype, which also comes as an NFT, as part of an “intense repositioning” of the brand, according to CEO Massimo Piombini.
Before Balmain, the executive spent more than a decade at Valentino as commercial director, and previously worked at other luxury brands, including Bally, Bulgari and Gucci.
The Paris-based Martens, who also is behind the Y/Project brand, is known for his reconstructed denim and avant-garde silhouettes and is tasked with overseeing style, communications and interior design at Diesel. In fact, the company is planning new showroom and store concepts, said Piombini, adding that Martens is working with Berlin-based architect Niklas Bildstein Zaar.
Diesel has not had a marquee talent at the helm since Nicola Formichetti exited in December 2017 after a four-year tenure as artistic director. Piombini admitted the arena is “very competitive and packed,” but Diesel has “a more disruptive positioning” and innovative treatments, materials and fits.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Activision CEO said he would consider leaving if he can't quickly fix problemsActivision CEO Bobby Kotick said he would consider leaving the company if he can't quickly fix problems, WSJ reports
Read more »
Israel's Cellcom CEO to resign after nearly 2 years in postAvi Gabay, the chief executive of Israeli telecom group Cellcom, announced his resignation, the company said on Sunday.
Read more »
Activision CEO Bobby Kotick considers stepping down if misconduct problems can't be quickly fixedActivision Blizzard Inc. Chief Executive Bobby Kotick has told senior managers he would consider leaving the company if he can’t quickly fix the culture...
Read more »
Former Theranos CEO Holmes takes stand again, works to engage jury in criminal fraud trialIn her testimony, Elizabeth Holmes mostly talked about clinical studies and records praising the efficiency of a small blood-testing device made by Theranos.
Read more »
In Dialogue: D. Sangeeta, Founder And CEO Of Gotara On Women And The Future Of WorkThe last two years have been brutal for women in the workforce. Maybe this is a drum that this column beats a little too often, but it’s a genuine crisis not only for women today, but for generations to come.
Read more »
Matt Damon Sells $18m Pacific Palisades Estate to Warner Bros CEO Ann SarnoffThe seven-bedroom house, originally put up for sale last January for $21 million, sold in an off-market deal.
Read more »