Die-hard Tolkien fans think Amazon's $1 billion 'Rings of Power' TV series blows. That could harm the company's Prime subscription service.
's early 2000s Lord of the Rings trilogy earned audience scores of between 86-95% on Rotten Tomatoes.) Even on Amazon-owned IMDb, audiences rated"The Rings of Power" an anemic 6.8/10.
"There is bound to be a character, plot, subplot, line etc. in the series that will upset/disappoint many passionate fans and there is, even, a risk that the series itself will prove disappointing," Forte continued. Low ratings from viewers signals a"greater than zero" risk that some Prime members could cancel their subscriptions, Forte said in an interview Tuesday.
On other review sites, people leaving negative reviews said"The Rings of Power" was a break from the spirit of Tolkien's work. "It's too early to judge whether this is going to be a success or a failure," Shmulik said. More important than the reviews of the first two episodes are how audiences respond to subsequent episodes, he said."What's the ability to keep excitement up? What's the rate of viewership decline for the next episodes? Those are important metrics to measure."
Amazon executives will be closely watching what percentage of all Prime Video streams the project represents and how many inactive Prime accounts logged on to watch"The Rings of Power," InsiderAn Amazon spokesperson did not respond to questions about how many Prime subscribers have watched"The Rings of Power" since its release last week.
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