The artist also joins the performance lineup as he gears up to release The Love Album: Off the Grid, his first solo album in 17 years, on September 15
in receiving the award that “celebrates an artist or band whose unparalleled career and continued influence have achieved a unique level of global success in music and beyond,” according to MTV.
The mogul, who over the course of his career has cycled through being called Sean Combs and Diddy to Puff Daddy and Love, appears to be ushering himself into a new era of his career — and is getting all his ducks in a row as to not distract from his current moment. On Monday, Rolling Stone reported that Diddy is assigning music publishing rights back to the artists that signed with his influential label Bad Boy Records, launched 30 years ago. The decision, which he called “unprecedented,” was introduced “as part of a broader goal of promoting economic empowerment for Black artists and culture,” according to a statement on his behalf.
Diddy last received a major icon award at the 2020 Grammy Awards. There, he was presented with an “Industry Icons” award and received criticism from Bad Boy rapper Mase for stating that “Black music has never been respected by the Grammys” while he had developed something of a reputation for not adequately compensating the Black artists on his roster.
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