Social-media backlash is as pesky as poison ivy, and corporate chieftains are going to have to be prepared for the next small itch that turns into a BigNastyRash
My wife and I bought a farmhouse on three acres in 2014, and I’ve had poison ivy since. A tiny itch grows into a big, nasty rash that drives me to smear bentonite clay on my face or plunge into a tub of oatmeal.
Social-media backlash is as pesky as poison ivy. Hashtags morph into trending topics, and before you know it a storm of comments, pictures or memes flood Twitter feeds and Facebook timelines all over the world. Companies and agencies that once had time to react are now pressured to immediately respond if they hope...
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