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,"Quibi is not a substitute or a competitor for television. Our [service] is exclusively about what you do from 7 AM to 7 PM on your phone."Whitman doesn't sound too worried."People still have in-between moments. They're just different in-between moments," she says. Part of Whitman's calm could be explained by the enormous slate of content they're set to launch throughout the year: more than 175 original shows and 8,500"quick bites" of content.
It's a story Hollywood dreams are built on."This was an opportunity we couldn't pass up," Macks said. Quibi's lineup is full of young, unknown creatives, but they're matched with Hollywood A-listers. One such star is Sophie Turner, who helms, a thriller co-starring Corey Hawkins about a suicidal young woman who survives a plane crash with Hawkins's character.Turner says the"movie in chapters" form was both a treat and a challenge.
Turner's husband, Joe Jonas, is also involved with Quibi, launching the literal opposite of a show about a plane crash later in the month: an unscripted travel series calledTyra Banks Is Launching a Body Positive Docu-Series "We don't produce anything," Whitman explains of their content strategy."We commission the content. The very first thing [Jeffrey Katzenberg and I] did was establish a top-notch team of young creatives in Hollywood." She says before the coronavirus shut down the country, they were receiving upwards of 100 pitches a week.
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