The Spirit Flyback is a total triumph
On one hand, calling Longines an undervalued brand is a silly idea. According to a 2020 Morgan Stanley report, it is the fourth largest Swiss watchmaker in the world – behind Rolex, Omega and Cartier.
Longines was winning awards decades before Rolex and Omega existed. Albert Einstein and Humphrey Bogart both wore Longines watches. When Charles Lindbergh became word-famous in 1927 for completing the first solo, non-stop transatlantic flight between New York and Paris, a journey that had killed plenty of others who’d attempted it before him, it was Longines that timed him. Even Longines’ winged logo has impressive chops – it’s the world’s oldest trademark.
The Spirit models came in nice mid-sized cases, had just enough retro stylings to make them interesting without being pastiche-y and were chlorometer-certified – meaning their accuracy was independently certified by the venerable Swiss body COSC, or the Contrôle Officiel Suisse des Chronomètres. Now the brand has added a flyback chronograph model to the collection, again representing excellent value for money.A chronograph adds a stopwatch function to a watch, one typically started with an pusher on the case at 2 o’clock and stopped with one at 4 o’clock. A flyback chronograph, on the other hand, means the stopwatch can be simultaneously stopped, reset and restarted with the single push – no need to first stop and then restart the timer, compromising accuracy.
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