Diane von Furstenberg launches a new InCharge initiative with Amazon for Women's History Month:
On the evening of February 20, Diane von Furstenburg was at the Library of Congress in Washington, D.C., for her 11th annual DVF Awards Gala in honor of extraordinary women including Supreme Court Justice Ruth Bader Ginsburg and supermodel Iman who, as she says, “have had the courage to fight, the strength to survive and the leadership to inspire.” The theme of the night was women uplifting other women, but to that end, von Furstenburg’s work was far from done.
“To be #InCharge is first a commitment to ourselves,” von Furstenberg says. “It is owning who we are. It is respecting and trusting our character, knowing that it is forever the home and core of our strength.” Women-owned businesses are a vital part of the U.S. economy. Between 2014 and 2019, the number of women-owned businesses climbed 21% to nearly 13 million and revenues rose 21% to $1.9 trillion, according to American Express’ 2019 State of Women-Owned BusinessEven still, fundraising is still among the biggest obstacles female founders face today.
Despite making more than $1 million on Amazon since 2012 and seeing growth every year, Ewah of OBIA Naturals says she faced hurdles, as well. “The most challenging part of running my business as a female founder is gaining respect. When I started this business a lot of my friends thought I was losing my mind and having a mid-life crisis. They didn’t take this business seriously until other people did and then the support came,” she says.
“It’s pretty simple and straightforward,” says Cuban. “We want to be where the customers are and help our companies succeed. There are nuances to each platform and we try to help them maximize their gross margins.” “We launched into Amazon in 2018 and it was honestly a really natural move for us,” says Hayward of Cora. “One of the things that we prioritized was making it convenient for her [our customer]—and putting it where she shopped.
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