Hoping to reach a younger audience, Activision Blizzard has been leading marketing drives on TikTok and brand deals with singer and songwriter Halsey to entice Generation Z players. Here's what you need to know about the latest franchise.
Now, Activision Blizzard, the publisher of World Of Warcraft and Call Of Duty, is attempting to target a younger demographic for one of the biggestWith a core demographic of"a PC player in their mid-thirties", the masterminds behind the 26-year-old series think the future lies in consoles.
Diablo IV is the first game in the series to be released on console on day one, as opposed to Diablo III which was brought to console some time after its PC launch.
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