The partnership also includes a $1 million charitable donation split between iMentor and Booker's Starting Five foundation.
NBA star Devin Booker has partnered with prediction market platform Kalshi on its billion-dollar bracket, a contest tied to the 2026 men's national collegiate basketball tournament. The campaign also includes a charitable element, with $1 million earmarked for the nonprofit organization iMentor and Booker's Starting Five foundation.
$1 billion bracket challenge, which is limited to one entry per user. No deposit is required. Brackets can be created either on the app or on the web. Devin Booker has partnered with Kalshi to promote a bracket contest with a $1 billion prize for a perfect entry. The partnership also includes a $1 million charitable donation split between iMentor and Booker's Starting Five foundation. The promotion, available to users of at least 18 years of age, offers a $1 billion grand prize to any entrant who correctly picks every game winner in the bracket. Kalshi also set a $1-million prize for the highest-scoring bracket if no one submits a perfect bracket. at 10 million entries, with submissions due by March 19 before first-round games begin. The contest is built around the long odds of a flawless bracket, which Booker said underlines the scale of the challenge for fans following the tournament. The five-time NBA All-Star linked the contest to his own experience with Kentucky's 2014 team, which reached the national semifinals but did not complete a perfect season. He said that history shaped his view of how difficult it is to stay unbeaten through a full campaign and tournament run. The charitable side of the partnership gives equal funding to iMentor, which supports college and career mentoring, and Booker's own foundation. Starting Five has previously awarded $100,000 grants to Arizona non-profits focused on youth and family support. Kalshi is also using the promotion to highlight its event-based trading model. The company operates as a regulated exchange and has increasingly expanded into sports-related markets asto reach a record level. The American Gaming Association projected that Americans will legally wager $3.3 billion on the 2026 men's and women's tournaments. According to the AGA, the total is up 54% over the past three years and is nearly twice the handle recorded for February's Super Bowl. has been deep in the iGaming trenches for over 20 years, long before most people could spell"geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.” When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins. When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.If you choose to make use of any information on this website including online sports betting services from any websites that may be featured on this website, we strongly recommend that you carefully check your local laws before doing so.It is your sole responsibility to understand your local laws and observe them strictly.Covers does not provide any advice or guidance as to the legality of online sports betting or other online gambling activities within your jurisdiction and you are responsible for complying with laws that are applicable to you in your relevant locality.Covers disclaims all liability associated with your use of this website and use of any information contained on it.As a condition of using this website, you agree to hold the owner of this website harmless from any claims arising from your use of any services on any third party website that may be featured by Covers.
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