Despite censorship in several countries, usage of DW's services remains stable. Overall, the German foreign broadcaster records 291 million global user contacts per week.
DW's video content accounts for 225 million user contacts, its audio 52 million, and text 14 million.Technical blocking of DW services is by no means anything new for the German broadcaster, but it keeps affecting more and ever larger media markets. DW's strategy of increasing its use of digital platforms in countries where press freedom is restricted makes it easier for users to continue accessing independent information.
In Russia, following the forced closure of DW's Moscow bureau in early February, all DW channels were blocked. This was briefly reflected in a dip in TV ratings. However, in the months that followed, increased use of online and social media platforms reversed the impact. In late June, the Turkish Radio and Television Supreme Council RTÜK blocked access to DW’s websites. Again, a strategic shift to social media, particularly YouTube and Instagram, compensated for the temporary decrease in usage numbers.
In Iran, where all DW broadcast channels have been blocked for years, video views of DW Persian jumped sharply following the death of the young Kurdish woman Jina Mahsa Amini in September and the subsequent protests. DW is currently unable to make a longer-term forecast for Iran, as Instagram at present is of limited use to all news providers.
DW Director General Peter Limbourg has criticized the interference by authorities in many countries, describing it as"permanent attacks on press freedom." Limbourg:"For years now and in more and more countries, governments have been obstructing or blocking access to independent information. The situation is truly alarming. Fortunately, however, we are often one step ahead with our innovative solutions. Our audience can rely on us to bring them news and information.
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