.DetroitPistons Collaborate With motown for Limited-Edition Merch Collection for Black Music Month
“Music and sports have always been at the crossroads of entertainment,” says Motown senior vice president of artist relations, Tramiel “Twin” Clark. “Rooted in the city of Detroit, both the Pistons and Motown represent strong brand equity that is synonymous with the city’s rich history.
To kick off the launch, the Pistons are hosting an event at the Henry Ford Pistons Performance Center’s Plum Market on Saturday, June 17, where they will present the inaugural Detroit Pistons Black Music Month Award to Detroit rapper Dej Loaf.
“I want people to associate and understand that the Pistons are going to do more in this space,” Saeed says. “I want some generations that might not be as well informed about the history and roots behind Motown records to learn from this, I want to give an opportunity for those that are familiar with [the legacies] to experience that nostalgia and in a way that’s a little bit creative and new, through a retail collaboration.
The collection will be available for purchase starting Saturday, June 17 at Pistons313Shop.com and from 6 to 9 p.m. at Plum Market inside the Henry Ford Pistons Performance Center.
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