The iconic Detroit Auto Show, also known as the North American International Auto Show, is returning to its traditional January dates after a few years of September showings. The event will feature media days on January 10th and aims to recapture its past glory as a global automotive showcase.
The Detroit Auto Show , also known as the North American International Auto Show , is returning to its traditional January dates after a few years with warmer September showings. Media days are scheduled for Friday, January 10th. The Detroit show enjoyed its most successful period in January for decades, attracting automakers from around the world to the Motor City . The show became known as the world's stage, and participation was essential.
However, over time, the Consumer Electronics Show (CES) emerged as a primary platform for showcasing automotive technology, a role previously held by the Detroit auto show. Additionally, some luxury brands chose to skip the Detroit event, opting to emphasize their own standalone shows. Automakers also began using other strategies to engage buyers. From a press strategy, there was a shift to more individual events, said Ray Day, a former Ford Motor Co. executive and current Stagwell vice chair and Allison Worldwide executive chair. Starting in 2020, Detroit show organizers aimed for a more consumer-friendly event in September with warmer weather. But the COVID-19 pandemic disrupted those plans. Traditionally, auto shows served as a platform for automakers to unveil upcoming offerings rather than current sales inventory. New models would debut months after their auto show appearances. This differs from other trade shows like the Paris Air Show and the International Manufacturing Technology Show in Chicago, which focus more on business-to-business transactions with immediate sales during the event. In the 1990s, Chrysler Corp. (now part of Stellantis) garnered attention at the Detroit show through a series of attention-grabbing stunts
Detroit Auto Show North American International Auto Show January Dates Automotive Industry Motor City
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