Ryan Reynolds voices the world’s cutest CGI creature in the new Pokémon movie, but not even Pikachu can fix your real life.
, where he promised to redesign their vision of the Sega character to better match fan desires. It was both proof of how deep the public investment in these bits of IP can be and evidence of how confusing it is to get a handle on the intended audience for these movies.sure looks like a kiddie flick, so why the apologetic catering to adults insisting their childhoods were being ruined?
Pikachu, Pokémon, and its accompanying merchandise will never fuzzily fill in the gaping holes in our hearts.director Rob Letterman, and it’s absolutely a children’s movie, one in which the humans are as broadly cartoonish as the depictions of cartoon creatures. But the filmmakers also seem aware that a sizable chunk of their audience will be adults who grew up on Pokémon, who are curious about or seeking comfort from the prospect ofthrough the latest in motion capture technology .
The movie portrays its Gen Z hero less as a character than as a cluster of emotional voids. Tim is a morose 21-year-old who was raised by his grandmother because his father was essentially an absentee parent; he’s given up his dreams in favor of a desk job in the small hometown that all of his friends are moving away from. He might as well have been engineered out of that Steak-umm thread, which was the work of an accountthat allows advertisers to target susceptible social media users.
Specifically a cute, cuddly brand that may not actually be a person, but does an adequate impression of one in the voice of a wisecracking A-list actor — a brand that’s ready and willing to serve as a counterweight for all those familial failures and professional disappointments. Pikachu,, and its accompanying merchandise will never fuzzily fill in the gaping holes in our hearts and in the social fabric, but at least they can offer up a multiplex fantasy about how much they care.
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