Despite 7.8-million jobless people, an economy throttled by the pandemic — and a threatened insurrection — many South Africans are still planning to splurge on Black Friday.
77% opted for groceries and essential itemsGame's Black November SBWL competition — where consumers tell the store what they are SBWLing to stand a chance of winning R20,000 in shopping vouchers — revealed that most consumers were interested in purchasing Smart and LED televisions this year.
With more than 13,000 responses, after televisions, consumers wanted deals on laptops and smartphones. Appliances like fridges, washing machines and microwaves were also popular options among competition entrants. Katherine Madley, vice-president of marketing at Game, said: “While big ticket items are always on consumers' shopping lists during our Black November month, many of our competition entrants also said they’d like to stock their pantries and cupboards with more essential items this year, such as non-perishable food items and nappies, as popular options.
Game’s Black November deals will run from November 1-30, released in four sets of weekly deals on popular items.
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