If you're looking for a climate commitment that'll knock your athletic socks off, look elsewhere:
Author:Whitney BauckUpdated:Sep 25, 2019Original:Sep 25, 2019Last week, 250,000 New Yorkers — many of them teens — flooded the streets of Manhattan to participate in the youth-led Global Climate Strike, fashion darlings like Jaden and Willow Smith among them. The strike took place ahead of the UN's Climate Action Summit , where 16-year-old activist Greta Thunberg delivered a moving speech on Monday to world leaders.Nike is one company that has wised up to this fact.
"It's not really intended to be a target per se," Nike's Chief Sustainability Officer Noel Kinder explained to Fashionista. "It's the vision that we want to throw out there like, 'Hey, look, if we have this crazy dream and march toward it, then we can achieve it together.'" Perhaps more pertinent in the context of Climate Week, the release noted that the brand hopes to reduce carbon emissions across its global supply chain by 30% by 2030. That's not zero, but it's something. Still, Kinder admitted that Nike may not actually hit that mark.
An examination of Nike's Impact Report for the 2018 fiscal year revealed more of the specifics of how the brand is looking to reduce emissions in its supply chain, from making boiler systems in footwear factories more efficient to joining apparel factories in China in their efforts to procure solar panels.
How is it possible that the world's largest sportswear brand, which raked in $39.1 billion in revenue in fiscal year 2019, has "no brand leverage" over the emissions impacts of the raw materials in its supply chain? But the fact that other brands implicated in the charges worked to rectify the situation with the factories making their products, even if they hadn't authorized them, made Nike's response look particularly lackluster.
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