Despite a growing advertising boycott, many companies can't ignore Facebook.
Facebook is in the midst of one of the most significant, if not highly-publicized, ad boycotts it’s faced since it launched some 16 years ago.
Facebook is facing a reckoningAccording to Myhr, who is also known as “The Social Media Professor,” while the boycott is unlikely to have a dramatic impact on Facebook, it could serve as a reckoning for the social network. So far, that has led some companies to eliminate their ad spending on the site for the month, or, in the case of Clorox , through the rest of the year.
“We err on the side of free expression because, ultimately, the best way to counter hurtful, divisive, offensive speech, is more speech,” Clegg wrote. “Exposing it to sunlight is better than hiding it in the shadows.” “We're also expanding our policies to better protect immigrants, migrants, refugees and asylum seekers from ads suggesting these groups are inferior or expressing contempt, dismissal or disgust directed at them.”
What’s more, Facebook has 8 million advertisers on its platform, which makes up the bulk of its $70 billion in advertising revenue in 2019. If any kind of advertising boycott is going to have a true impact on the social networking giant, it will need to include well beyond the 242 firms currently part of the movement.
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