A designer, who transformed her atelier into a retail-focused experience, is now offering a more curated collection. The designer's approach is informed by direct client feedback, focusing on essential pieces and experimenting with alternative textures like raffia and Lurex. Classic styles remain, with a focus on client dialogue shaping the brand's future.
The designer, who has transformed her Atelier — which opened in late 2025 — into a retail-experience-turned-focus-group, said she’s only sharpened her focus on what her client really wants and is getting there in fewer looks than ever.
said of the Polaroids scribbled with Sharpie mimicking accessories. “It’s a tighter edit and that’s definitely going to be something I’m going to continue to do. It’s being intentional, and I really know who my woman is. It’s easier to show a very sharp, edited, confident collection than these monster collections.” Among the things her girl goes to her for: “Everyone knows me as the feather queen,” she said. But she’s not confining herself to that expectation. “I have raffia, which is actually quite lightweight,” she said, nodding to a black jacket. “I have Lurex fringe, too, so I was thinking in alternative textures.”A few of her heavy-hitting styles still made an appearance. “We’re always going to have our classics, like our double-faced satin and long, feathered gowns,” “A lot of women are like, ‘I love wearing the dress, but I want a little coverage,’ so I wanted to make a cool one,”said of a feathered shawl. It’s that dialogue that she thinks will shape the future of her brand. “Since we moved into the, building the clientele has been the main focus. I find the more curated an experience can be for them, the more loyal they become.”A Full Breakdown of the Beauty in Bad Bunny’s Super Bowl LX Halftime Show: Alix Earle, Cardi B, Lady Gaga and MoreKirkland's Nike SB Dunk Is Popping Up at Costco Stores Across the…Chappell Roan Revives Mugler's 1998 'Nipple Ring' Dress on the…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
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