The designer was tapped by Mercedes and Tommy Hilfiger to create the motorsport-inspired exclusive collection after winning the brand’s New Legacy Challenge.
Collaborating with Lewis Hamilton was a dream come true for Clarence Ruth, the designer behind NYC-based brand Cotte D'Armes. The longtime Formula 1 fan, who made his New York Fashion Week debut with a motorsport-inspired collection this week, was tapped by Mercedes and Tommy Hilfiger to produce an exclusive, 10-piece line after winning the brand’s New Legacy Challenge. “It was a blast,” he told Motorsport.
Photo by: Andrew Ferraro / Motorsport Images Hamilton has forged such strong relationships with Mercedes’ partners since joining the Silver Arrows in 2013 that he’s become synonymous with brands like Tommy Hilfiger and watchmaker IWC Schaffhausen. That’s all about to change for the Ferrari-bound driver, who will head to the Italian outfit in 2025. “The way the fashion industry looks at Ferrari, I do think will be stepping it up to a luxury realm,” Ruth explained.
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