Luxury fashion brands are shifting manufacturing to make vital medical wear for the coronavirus effort.
Ralph Lauren is to start making medical masks and gowns - the latest designer brand to lend its support to the coronavirus fight.The Ralph Lauren Corporate Foundation will start making 250,000 masks and 25,000 isolation gowns in the US.The foundation is also donating $10m towards the global response to the coronavirus pandemic. In the US the death toll has now risen above 1,000.
"At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. In the past weeks and months, that spirit has never wavered," said Ralph Lauren, executive chairman of the fashion brand. Other well-known retailers are also shifting production lines to manufacture face masks and gowns, while carmakers are looking at how they can help make ventilators.
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