The influencer has embarked on her first retail partnership since launching Dezi Eyewear in 2020.
at the height of the COVID-19 pandemic, and has been able to sustain growth through consistent product launches. Now, she’s embarking on a new retail strategy and rolling the products out to“Nordstrom really recognizes the unique space that eyewear occupies in the market,” Perkins said. “We offer innovative design paired with really great materials at an affordable price point.
Perkins credits much of the brand’s growth to her loyal follower base, which she’s cultivated throughout her 10-year career on social media. Thehas 4.4 million followers on Instagram and 3.2 million subscribers on YouTube. Perkins noted that before launching Dezi Eyewear, the brand’s Instagram page garnered 300,000 followers just through her own follower base.
“I’ve grown a really loyal fan base who have built friendships with me and we have literally gone through so many phases of life,” she said. “It’s just one of those relationships where when your friend tells you they got this cute new bag or this outfit and they just recommend it to you. I think that’s kind of the friendship that I’ve had with my supporters for a really long time.
After launching Dezi Eyewear, Perkins debuted Dezi Skin the following year. Perkins explained that the brands’ customers have 70 percent crossover. Perkins teased future fashion collaborations, but said she doesn’t have any immediate plans to expand her lines into new categories.First Look at Phoebe Philo's New Collection. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services.
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