The producer of Netflix reality docusoap 'Desi Bling' on why this show that delves into the lives of ultra-wealthy Indian expats in Dubai is a hit.
‘Desi Bling’ Producer on Why the Netflix Reality Show, About Ultra-Wealthy Indian Expats in Dubai, Is Such a Hit: People ‘Like to See Their Dreams on Screen’ Fatma Al-Ghanim, Former Qatar Women’s Soccer Captain, on Her Tribeca Short About Breaking Taboos in Arab Sports: ‘I Couldn’t Avoid Dealing With This Trauma Anymore’,” which delves into the glossy lives of ultra-wealthy Indian expats living in Dubai, is turning out to be a big hit.
The show’s seven-episode first season, offering an inside view of the glitzy lifestyle, lavish parties and personal frictions within the elite social circle of Dubai’s rich Desi community — the term used to describe people from the Indian subcontinent and its global diaspora — has consistently made Netflix’s Global Top 10 list since its May 20 launch. It has even reached the No. 1 slot in India, the UAE and a dozen other countries.
“Desi Bling,” which is a spinoff of “Dubai Bling,” is produced by Dubai-based Different Productions, founded in 2014 by Mazen Laham. Different Productions also makes business reality television series “Shark Tank Dubai” and “Shark Tank Lebanon,” in which aspiring entrepreneurs pitch innovative ideas, among other shows.
“Desi Bling” features Bollywood stars Karan Kundrra and Tejasswi Prakash and Dubai-based billionaires Rizwan Sajan and his wife Sana; Satish Sanpal and his wife Tabinda; Dyuti Parruck and his now estranged wife Irina Kinakh; model Pamela Serena; celebrity astrologer Janvee Gaur; and Alizey Mirza, Lailli Mirza and Mona Mirza, who is the founder of Dubai’s multimillion-dollar Biolite Clinic for plastic surgery and other aesthetic procedures.speaks to Laham about the secret behind the global success of the show, which is fast becoming one of the most watched pieces of content ever made in the MENA Tony Awards 2026 Takeaways: Queer Culture Gets Celebrated, the New Musicals Crisis and Nobody Wants to Publicly Thank Scott Rudin ‘Death of a Salesman’ Director Joe Mantello on Casting Nathan Lane as Willy Loman and Working With Scott Rudin: ‘I Believe in Second Chances’Tony Nominations Snubs and Surprises: Lea Michele Overlooked for ‘Chess,’ ‘Proof’ Shut Out, Scott Rudin Makes a Comeback and More Inside the Tony Awards: From Partying With Daniel Radcliffe and Cole Escola to Bleeped Acceptance Speeches, Here’s What You Didn’t See on TV
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