Trying to position himself as the most formidable alternative to Trump in the crowded Republican White House primary field, DeSantis didn't mention the former president by name in Salix.
The Florida governor's first appearance was the floor of Port Neal Welding in Salix, a rural town near Sioux City, in the heart of the most Republican-heavy part of the state. Lining the highway outside the welding shop were metal structures including a towering Jesus, a version of the Statue of Liberty and the Minions.
Displaying a personal touch that resonates with voters is vital to succeeding in states like Iowa. That’s a departure from Florida and its large, expensive media markets where television advertising is often more important than on-the-ground campaigning given just how much ground there is to cover. He later sat with his wife, Casey, among hydraulic lifts and long welding tables arrayed with assorted metal engine parts. The pair took no questions but offered stories of their favorite drive-thru chicken restaurant and their kids — including an incident involving permanent marker drawings on the bathroom walls of the governor's mansion.
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